What you bring
- A problem you understand from the inside
- Customers, distribution, or a community
- Domain knowledge, licences, or an existing operation
- Time. Capital, if that is part of the partnership
Founders
You understand the problem. Let's build the solution.
Pesara works with people who have found a real problem that customers would pay to solve. You do not need a technical co-founder, and in a co-build you do not pay for the build.
What Pesara brings
- Technology, product, and engineering
- Payments and hosting on Pesara Rails
- Validation before a large build
- A written partnership, if both sides proceed
How an idea is selected
- 01
You submit the idea.
- 02
Pesara screens it.
- 03
A founder conversation, when the idea warrants one.
- 04
Validation of the riskiest assumption.
- 05
A committee records Build, Pilot, Pivot, Park, or Decline.
- 06
A Build decision can become a venture. Nothing is accepted automatically.
How we work together
We get paid when you get paid. Typical ranges and a worked example are on the partnership page.
Co-build
The default. Pesara carries the build and is paid through equity, a revenue share that steps down once the build is recovered, and a platform fee on the venture's own revenue collected. No build invoice for the founder.
Co-build with capital
The founder, or an investor they bring, funds part of the build. Pesara's revenue share and equity are lower to match.
Paid build
The founder or business pays for the build through Pesara Digital and owns it outright. Pesara takes no equity and no revenue share.
What Pesara does not do
- It does not buy an idea with a standard cheque.
- It does not guarantee investment, revenue, or success.
- It does not publish your application.
- It does not turn a services invoice into an ownership claim.
Questions
- Do I need to be technical?
- No. You need a problem worth solving and a reason you can stay with it.
- Do I pay for the build?
- Not in a co-build. Pesara carries the build cost and recovers it from the business's revenue. See the partnership page for a worked example.
- Does submitting create a partnership?
- No. A committee records a decision. A venture starts only when an admin creates it from a Build decision, under a written agreement.
- Will Pesara publish my idea?
- No. The application stays private. Public numbers, when shown, are aggregates.
- Is this a loan or a grant?
- No. Pesara is a technology venture studio. It does not lend money and it does not promise funding.
- Are the percentages fixed?
- No. Pesara publishes typical ranges so you know what to expect. Final terms depend on what each side brings and are written into the venture's own agreement.