Originate
Smallholders still lose harvest value to opacity, logistics and delayed payment.
Kenya and East Africa's agricultural value chains are large, cash-heavy and under-digitised.
A founder who already lives this problem, not a generic farm app.
Useful money tools still fail people whose income is daily and irregular.
Mobile money is ubiquitous; products that respect cash-flow reality are not.
Evidence of a paying customer, not a lecture on inclusion.
Riders, owners and passengers still run on informal, unrecorded systems.
Urban mobility is dense. The opportunity is operations, not another map.
Someone who can reach riders or fleet owners without buying ads.
Finding, paying for and proving occupancy is still slow and informal.
Urban housing demand is structural. Trust and payments are the bottleneck.
A wedge that landlords or tenants would pay for this year.
Clinics, pharmacies and patients still lose time to paper and missed follow-up.
Out-of-pocket care is common. Regulation is real. Shortcuts fail.
A tightly scoped product with a path through licensing.
Adaptation and measurement products rarely survive contact with buyers.
The buyer is often not the person who feels the weather.
A clear payer, not a manifesto.
Credentials, skills and work still fail to meet.
Young populations, expensive training, weak job matching.
Proof that someone other than a student will pay.
Most commerce is informal. Software often pretends it is not.
Traders, artisans, agents, stage-based work.
A product that works on a cheap Android phone.
Small firms leak money through inventory, invoicing and collections.
SMEs are numerous. Attention is scarce. Switching is painful.
An operator who already has distribution into a trade.
Goods move. Information does not.
Corridors, last-mile, cold chain, fragmented fleets.
A founder who can sit with dispatchers, not only dashboards.
Cover is sold. Claims are the product people actually experience.
Distribution exists. Trust and operations are the gap.
A specific risk, a specific channel, a path through the regulator.